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Understanding Sales Channels

Tue, Jul 08

|

San Antonio

Explore omnichannel commercial strategies through the lens of an experienced entrepreneur and a retail professional, enabling you to develop an effective go-to-market omnichannel strategy aligned with your consumer, product , and value proposition.

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Understanding Sales Channels
Understanding Sales Channels

Time & Location

Jul 08, 2025, 6:30 PM – 7:30 PM

San Antonio, Central Library, 600 Soledad St 1st Floor, San Antonio, TX 78205, USA

Guests

About the event

FREE PARKING WITH VALIDATION: Explore omnichannel commercial strategies through the lens of an experienced entrepreneur and a retail professional, enabling you to develop an effective go-to-market omnichannel strategy aligned with your consumer, product , and value proposition.  


About our Panelists


Rigoberto Gonzalez Global Sourcing & Mexico Export Manager Rigoberto González is a high-impact executive with deep cross-border expertise in the Consumer Packaged Goods (CPG) industry.  With over 16 years of experience in international retail, product development, and entrepreneurial leadership, he has built a career around driving innovation and growth across diverse markets.

 

Rigoberto has held strategic roles at major retailers such as H-E-B (U.S. and Mexico) and OXXO in Mexico, while also founding and leading multiple consulting firms focused on retail expansion, brand strategy, and market entry. His core strengths include global sourcing, procurement, private label development, and strategic vendor management, with a proven track record of delivering results in high-pressure, multicultural environments.

 


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